Business

Marketing Major - Courses

CAMPUS: Lloydminster Campus
ACCREDITATION: Diploma
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Year I Required Courses CREDITS
AC 130 Accounting II 3
AC 130 and AC 230 introduce concepts and applications of financial accounting. Topics include accounting concepts and principles, the recording process, preparing financial statements, internal control, cash and receivables.
AC 230 Accounting II 3
Continuation of AC 130. Topics include: inventories, capital assets, current liabilities, owner's equity in partnerships and corporations, analyzing financial statements, the statement of cash flows and accounting information systems. Emphasis on problem solving and application of financial accounting to real life situations. Provides experience in maintaining a manual accounting system. Prerequisite: AC 130.
BA 120 Organizational Behaviour 3
Look at behaviour of individuals and groups in organizational settings through theories and models and examine how behaviour can be modified to improve organizational efficiency and effectiveness. Case studies, exercises and role-plays drawn from real life used to illustrate principles.
CO 131 Communications I 3
This course offers an opportunity for business students to improve their business communication skills. The course covers a broad spectrum of writing skills and business messages. Emphasis in this course is on writing and formatting a variety of business documents—emails, letters, memos, proposals, and instructions/procedures. Prerequisites: Grade XII English or equivalent.
CO 231 Communications II 3
This course offers an opportunity for business students to improve their skills in two specific areas: written and oral communication. The written component of this course requires students to learn the fundamentals of report writing. The oral component of this course utilizes different multimedia technologies to hone the students’ oral presentation skills. Upon completion of this course, students will have mastered the technical skills required for effective written and oral business communication skills. Prerequisite: CO131.
CU 248 Business Computer Applications 3
This course covers a combination of the following computer applications: file management (Windows), word processing (Word), spreadsheets (Excel), presentations (PowerPoint) and using relational databases (MS Access). More depth and application of topics follow overviews of each individual application. Business topics are stressed in examples used.
EC 211 Macroeconomics 3
Emphasis on national policies and impact on the Canadian economy. Other topics are national income accounting, inflation models, employment theory, business cycles, balance of payments and money and banking.
MA 101 Business Mathematics 3
Solve practical financial and mathematical problems encountered in the business world through review of mathematics of ratios, percentage and basic algebra and their applications to business problems. Principle of time value of money covered in-depth with important applications to finance, investments and capital budgeting. Use financial calculators.
MK 170 Marketing Principles 3
Develop knowledge and understanding of marketing techniques including analysis of marketing operations, product assortment, price structure, channels of distribution and promotion of goods and services.
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Year II Required Courses CREDITS
BA 250 E-Commerce 3
This course looks at E-Commerce from a managerial perspective.  Topics include an introduction to the intranet and extranet technologies, retailing (B2C), B2B, payment systems, corporate strategy, public policy, and global and ethical issues.  Prerequisite:  CU248
EC 111 Microeconomics 3
Provides the analytical techniques needed to analyze and understand consumer behaviour, production decisions of a firm, market structures and market price mechanism.
LA 180 Business Law 3
Study sources of law and the judicial system emphasizing contract law, contract of sale, consumer protection, restrictive trade practices, agency, negotiable instruments, unincorporated business and corporations, insurance, the law of torts and real property law.
MK 210 Consumer Behaviour 3
This course examines how different consumer segments make decisions about how to spend their money. To effectively employ the marketing concept, marketing practitioners must understand consumer behaviour concepts and theories. This course covers the exchange process involved in acquiring, consuming, and disposing of goods, services, experiences, and ideas. Prerequisites: EC 170.
MK 211 Global Marketing 3
This course is a comprehensive study of marketing in an international context. Topics covered in this course include the export process, licensing, joint ventures, culture, product adaptation, international distribution, and the international political and legal environment. Pre-requisite MK170.
MK 223 Advertising & Promotions 3
This course is designed to give students the opportunity to use the advertising and promotional techniques learned in MK170 in a practical hands-on way. Topics range from the role of advertising to the creative aspects of developing and presenting various promotional vehicles in their completed form. Prerequisite: MK170.
MK 230 Marketing Research 3
This is an introductory course in marketing research.  The course includes and experiential approach to the learning of techniques of marketing research.  Course content includes research designs, data collection instruments, sample designs, types of analysis, and research reporting.
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CREDITS
What Students Say
With the Student-Managed Farm you learn to be accountable for what you’re doing and the choices you make. You get an understanding of what it’s like to be out in industry or on a farm making decisions that count.

– Anthony Biglieni

Agribusiness Class of 2006

What Alumni Say
Lakeland College has been a integral partner in growing our own through the school of business. As an alumnus of the college, I have first-hand learning experience in the school of business. The professors welcome Servus Credit Union to facilitate classes in the Business Ethics course each year.

– Sandi Unruh

Senior Human Resources Consultant

What Faculty & Staff Say
Vertex has had great experience bringing on students from Lakeland College. We have found the Bachelor of Applied Science (Environmental Management) program to provide students with good academic knowledge of the environmental industry and the criteria that governs the land reclamation

– Sean Fuller B.Sc., P.Ag.

Vice President, Environmental Services, Vertex.

What Alumni Say
There is no way I would be where I am today without Lakeland College. It inspired me to be a better person and to get a job in something I love doing. I am so thankful I had such a great experience at Lakeland and I hope future students do as well.

– Danielle Gaboury

Business studies, Class of 2016.

What Students Say
I recommend the UT program to people all the time. The smaller setting Lakeland offers, is very conducive to learning. It's less intimidating than the larger universities and allows for more class interactions and discussions

– Kelly Mykytuk

2nd year UT student, 2017-18

What Alumni Say
I have loved my experience at Lakeland. The teachers are personable, and quick to share about their own experiences. They encouraged me to run with my own ideas and see what would happen; they got excited about my designs, which gave me the confidence to do my best and be more creative.

– Payton Ramstead

Class of 2016, Interior Design student.

What Alumni Say
At Lakeland College you are guaranteed to have time out of the classroom where you can put everything you learned together and actually see that what you’re learning is relevant.

– Alisa Brace

Animal Health Technology, Class of 2016.

What Alumni Say
The friendships I made, the experiences we were provided with, and the welcoming atmosphere of the Vermilion Campus made my time at Lakeland extremely valuable and memorable

– Grayden Kay

Animal Science & Agribusiness, Class of 2016.

What Alumni Say
Lakeland College was a learning environment unlike any other school. It allows students to learn beyond the classroom, and staff and faculty genuinely want to see students succeed. It’s a place where you can feel comfortable asking questions and where everyone has a place and fits in.

– Carson Reid

Agribusiness, Class of 2016.

What Alumni Say
The instructors were the highlight of my time at Lakeland. It made a huge impact on my college experience to have instructors who challenged, encouraged, and believed in me.

– Jessica Cadrain

Child & Youth Care, Class of 2016.

What Alumni Say
At the beginning of my first year, I was really stressed out as I felt I had no artistic ability. But with the instruction and time put in by the interior design faculty, I was able to develop my artistic abilities. Now I am fully confident in and exceeding well in the artistic side of this career!

– Naomi Mason

Interior Design Technology, Class of 2016.

What Alumni Say
I just feel like you get the best education at Lakeland, especially from the time that the instructors can actually spend with you. I like the class sizes too – everything’s been great about my Lakeland experience.

– Dean Coulson

Heavy Equipment Technician, Class of 2016.

What Alumni Say
I do give Lakeland College credit for reigniting my interest and even preparing me for Miss Rodeo Canada. Lakeland helped me to grow enough to have the confidence to think I could take on that role and become that person. I think that I have and I am really grateful for that

– Ali Mullin

Agribusiness, class of 2014, former Miss Rodeo Canada.

What Alumni Say
I feel the professors at Lakeland actually prepared me for the profession. It’s impossible to be just a number here when there are 12 students in all of your classes. When the school advertised small class sizes, they actually meant it.

– Stephen Mark Visser

Real Estate Appraisal and Assessment, Class of 2016.

What Alumni Say
I was involved in the president’s gala in April where I was an emcee for the evening, it was a great experience, and I had a lot of fun doing it and would recommend it to everyone.”

– Lucas Tetreault

HOPE Power Engineering, Class of 2017.

What Alumni Say
I would recommend Lakeland College for the simple fact that it's for everybody. As a mature student who went back to school much later than his 18th year, I was immediately accepted, and not ostracized in the least

– Donald James Shaw

Accounting Major, Class of 2016.

What Alumni Say
All the hands-on learning was great and very helpful once placed into the industry. Having clients leave with a smile after each service assured me that I was in the right field of work. I would recommend Lakeland to anyone.

– Courtnee Coolidge

Esthetician, Class of 2016.

What Alumni Say
The professors care so much about their students at Lakeland and are able to know each and every one of them by name, so much so that they are able to nominate a ton of students for awards.

– Stephanie Wakefeild

University Transfer, Class of 2016.

What Alumni Say
They really put you in the lead at Lakeland. Lakeland cares about its students, empowers them, and gives them opportunities to achieve their goals. I don’t see Lakeland as a stepping stone or a first step – I see it as a bridge and an integral part of my education.

– Alyssa Wells

University Transfer, Class of 2017.

What Alumni Say
I wanted to get experience in the field of assessment as it would give me exposure to what it’s like day to day. It was an invaluable experience as I find it hard to imagine what it would be like working in a particular field or area until I’m doing the work.

– Sheldon Farrell

Real estate appraisal and assessment, Class of 2017.

What Alumni Say
In the campus spa, they give you time to work with each client so nothing is rushed and you’re able to concentrate on providing the best service you can to your client.

– Daphney Couturier

Esthetician, Class of 2017.

What Alumni Say
It’s going to be a lot easier to start our first jobs having this experience and having been able to build our confidence in the campus spa. I love that we get to have this opportunity.

– Darby Watchel

Esthetician, Class of 2017.