Turn your creativity in a business direction with our marketing major. Then, cash in on the high demand for marketing professionals.

You’ll start with a solid foundation of business principles and skills. This includes an introduction to marketing.

In second year, you'll specialize in all things marketing including:
  • advertising and promotions
  • consumer behaviour
  • e-commerce
  • global marketing
Plus you choose 3 electives. Two of your options are public relations and market research.

When you’re finished, you’ll have a toolbox of skills to work in any industry. You’re prepared to identify markets and develop marketing plans for your own business, a public institution or private company.