Business
Marketing Major - Overview
You’ll start with a solid foundation of business principles and skills. This includes an introduction to marketing.
In second year, you'll specialize in all things marketing including:
- advertising and promotions
- consumer behaviour
- e-commerce
- global marketing
When you’re finished, you’ll have a toolbox of skills to work in any industry. You’re prepared to identify markets and develop marketing plans for your own business, a public institution or private company.