Music inspired success for Distinguished Citizen

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June 6, 2016
For nearly four decades Ross Ulmer has excelled in the business community – a feat he attributes to his family’s philosophy of giving back.
Ross Ulmer
In honour of his achievements, Lakeland College inducted Ulmer to the Wall of Distinguished Citizens during the Lloydminster campus convocation ceremony on May 27. 

Prior to receiving an Honorary Bachelor of Applied Business Degree at the ceremony, Ulmer congratulated the Class of 2016 and shared his “lessons from a trombone player.”

“By getting a degree or diploma, you’re not part of the majority anymore; you have made the decision to excel and you have done what only one in three Canadians does in getting advanced education. Congratulations and well done,” he said.

“When you start working, you are playing a concert every single day of your life. Make sure that you set your standards of performance; make sure you work well with others; make sure you don’t practice on your customers; and with all of your knowledge, personality and your vision to thrill your audience, thrill the customer. The reward is the thrill you give yourself.”

Growing up in North Battleford, Sask., Ulmer watched his father Joe work his way from the parts department to dealer at Boyd Brothers, a Chevrolet dealership. His community involvement was an inspiration to Ulmer.

Before working in automotives, Ulmer studied music professionally obtaining a bachelor’s and master’s degree. Following two years with the RCMP Band in Ottawa, Ulmer joined the family business. After working as a service manager at Ulmer Chev, Ulmer became a partner with his brother Doug and father in 1984. By the time they expanded their business to Lloydminster in 1987, they had three dealerships. 

“I’ve learned that being part of someone else’s growth is one of the most exciting activities you can do. My desire to be a part of others’ success has stood our business well. My job became that of producing managers, then producing individuals who can general manage a dealership and then coaching general managers to excel. It’s a big reason why we grew from one dealership to 14,” says Ulmer.

“What has made me succeed from music? Number one, I have high standards. I always want the job to be done better than average. How will you perform? Choose excellence.”

An ardent commitment to customer service and community has garnered Ulmer Auto Group a number of accolades including a CADA Laureate Award, Lloydminster Chamber of Commerce Business of the Year, Mayor’s Award for Sustained Support of the Arts, Motor Dealer Association of Alberta – Rural Dealer of the Year, and four-time winner of the GM Triple Crown award.

However, the accomplishments that are most meaningful to Ulmer include his marriage of close to 40 years and his three incredible daughters, current and former business partners, and his community contributions.
 
Known for his community involvement, Ulmer has been an instrumental supporter of numerous organizations including the Lloydminster Regional Theatre Foundation, local Rotary Clubs, Lloydminster Region Health Foundation, Lakeland College and First Baptist Church, among many others. 

“It’s a paradox of life that I have never figured out, but the more you give, the more you get.”

Photos: President Alice Wainwright-Stewart and Board of Governors Chair Darrel Howell presented Ross Ulmer with an honorary degree during the Lloydminster campus convocation ceremony on May 27.



What Students Say
With the Student-Managed Farm you learn to be accountable for what you’re doing and the choices you make. You get an understanding of what it’s like to be out in industry or on a farm making decisions that count.

– Anthony Biglieni

Agribusiness Class of 2006

What Alumni Say
Lakeland College has been a integral partner in growing our own through the school of business. As an alumnus of the college, I have first-hand learning experience in the school of business. The professors welcome Servus Credit Union to facilitate classes in the Business Ethics course each year.

– Sandi Unruh

Senior Human Resources Consultant

What Faculty & Staff Say
Vertex has had great experience bringing on students from Lakeland College. We have found the Bachelor of Applied Science (Environmental Management) program to provide students with good academic knowledge of the environmental industry and the criteria that governs the land reclamation

– Sean Fuller B.Sc., P.Ag.

Vice President, Environmental Services, Vertex.

What Alumni Say
There is no way I would be where I am today without Lakeland College. It inspired me to be a better person and to get a job in something I love doing. I am so thankful I had such a great experience at Lakeland and I hope future students do as well.

– Danielle Gaboury

Business studies, Class of 2016.

What Students Say
I recommend the UT program to people all the time. The smaller setting Lakeland offers, is very conducive to learning. It's less intimidating than the larger universities and allows for more class interactions and discussions

– Kelly Mykytuk

2nd year UT student, 2017-18

What Alumni Say
Choosing to attend Lakeland College was one of the best decisions that I’ve made in my life so far. The welcoming and friendly Lakeland environment encourages a place of excellence, and fosters the ability to be successful not only in school, but in life.

– Mariah Van’t Hof

University Transfer, Class of 2015

What Alumni Say
I have loved my experience at Lakeland. The teachers are personable, and quick to share about their own experiences. They encouraged me to run with my own ideas and see what would happen; they got excited about my designs, which gave me the confidence to do my best and be more creative.

– Payton Ramstead

Class of 2016, Interior Design student.

What Alumni Say
At Lakeland College you are guaranteed to have time out of the classroom where you can put everything you learned together and actually see that what you’re learning is relevant.

– Alisa Brace

Animal Health Technology, Class of 2016.

What Alumni Say
The friendships I made, the experiences we were provided with, and the welcoming atmosphere of the Vermilion Campus made my time at Lakeland extremely valuable and memorable

– Grayden Kay

Animal Science & Agribusiness, Class of 2016.

What Alumni Say
Lakeland College was a learning environment unlike any other school. It allows students to learn beyond the classroom, and staff and faculty genuinely want to see students succeed. It’s a place where you can feel comfortable asking questions and where everyone has a place and fits in.

– Carson Reid

Agribusiness, Class of 2016.

What Alumni Say
The instructors were the highlight of my time at Lakeland. It made a huge impact on my college experience to have instructors who challenged, encouraged, and believed in me.

– Jessica Cadrain

Child & Youth Care, Class of 2016.

What Alumni Say
At the beginning of my first year, I was really stressed out as I felt I had no artistic ability. But with the instruction and time put in by the interior design faculty, I was able to develop my artistic abilities. Now I am fully confident in and exceeding well in the artistic side of this career!

– Naomi Mason

Interior Design Technology, Class of 2016.

What Alumni Say
I just feel like you get the best education at Lakeland, especially from the time that the instructors can actually spend with you. I like the class sizes too – everything’s been great about my Lakeland experience.

– Dean Coulson

Heavy Equipment Technician, Class of 2016.

What Alumni Say
I do give Lakeland College credit for reigniting my interest and even preparing me for Miss Rodeo Canada. Lakeland helped me to grow enough to have the confidence to think I could take on that role and become that person. I think that I have and I am really grateful for that

– Ali Mullin

Agribusiness, class of 2014, former Miss Rodeo Canada.

What Alumni Say
I feel the professors at Lakeland actually prepared me for the profession. It’s impossible to be just a number here when there are 12 students in all of your classes. When the school advertised small class sizes, they actually meant it.

– Stephen Mark Visser

Real Estate Appraisal and Assessment, Class of 2016.

What Alumni Say
I was involved in the president’s gala in April where I was an emcee for the evening, it was a great experience, and I had a lot of fun doing it and would recommend it to everyone.”

– Lucas Tetreault

HOPE Power Engineering, Class of 2017.

What Alumni Say
I would recommend Lakeland College for the simple fact that it's for everybody. As a mature student who went back to school much later than his 18th year, I was immediately accepted, and not ostracized in the least

– Donald James Shaw

Accounting Major, Class of 2016.

What Alumni Say
All the hands-on learning was great and very helpful once placed into the industry. Having clients leave with a smile after each service assured me that I was in the right field of work. I would recommend Lakeland to anyone.

– Courtnee Coolidge

Esthetician, Class of 2016.

What Alumni Say
The professors care so much about their students at Lakeland and are able to know each and every one of them by name, so much so that they are able to nominate a ton of students for awards.

– Stephanie Wakefeild

University Transfer, Class of 2016.

What Alumni Say
They really put you in the lead at Lakeland. Lakeland cares about its students, empowers them, and gives them opportunities to achieve their goals. I don’t see Lakeland as a stepping stone or a first step – I see it as a bridge and an integral part of my education.

– Alyssa Wells

University Transfer, Class of 2017.

What Alumni Say
I wanted to get experience in the field of assessment as it would give me exposure to what it’s like day to day. It was an invaluable experience as I find it hard to imagine what it would be like working in a particular field or area until I’m doing the work.

– Sheldon Farrell

Real estate appraisal and assessment, Class of 2017.

What Alumni Say
In the campus spa, they give you time to work with each client so nothing is rushed and you’re able to concentrate on providing the best service you can to your client.

– Daphney Couturier

Esthetician, Class of 2017.

What Alumni Say
It’s going to be a lot easier to start our first jobs having this experience and having been able to build our confidence in the campus spa. I love that we get to have this opportunity.

– Darby Watchel

Esthetician, Class of 2017.

What Employers Say
Lakeland is a great place to find employees. The college provides real world training that equips soon-to-be employees with knowledge and people skills that are highly sought after in the agriculture industry these days.

– Dustin Dinwoodie

Key Account Manager – Western Canada Arysta LifeScience

What Alumni Say
The hands-on field trips, quality of education i received, professors who are invested in your success, and all the friends I made. I exceeded my academic expectations and I also had a lot of fun. If i had to do it all over gain, i would choose Lakeland!

– Nicole (Audet) Pysh

Class of 2006, Environmental Protection & Class of 2008, Applied Environmental Degree