New Holland Agriculture & Lakeland extend partnership to 2031

< All News
July 21, 2021
Lakeland College is excited to announce that New Holland Agriculture will remain the college’s exclusive agricultural and utility equipment supplier until 2031.
The two organizations recently finalized a 10-year, multi-million-dollar agreement that will see New Holland continue to provide equipment to Lakeland. New Holland equipment is used on Lakeland’s student-managed farm as well as for college-wide grounds maintenance plus applied research and other programming initiatives. New Holland provides tractors, swathers, skid steers, and combines, among other equipment.
 
In recognition of this support, Lakeland’s student-managed farm will remain named the Student-Managed Farm – Powered by New Holland.
 
“New Holland remains committed to supporting the student-managed farm at Lakeland College,” says Mark Lowery, Director of Commercial Marketing for New Holland Agriculture North America. “We thank the faculty, staff, and students at Lakeland College for recognizing the importance of production agriculture in North America.”
 
New Holland and Lakeland began their partnership in September 2011. At that time, Lakeland served 295 agricultural sciences students. This past academic year, 533 students took agricultural sciences programs.
 
“Since our partnership with New Holland Agriculture began, we’ve grown to become one of the largest providers of agriculture training in Western Canada. We know that the innovative learning model available through our Student-Managed Farm – Powered by New Holland is a big factor in our growth,” says Dr. Alice Wainwright-Stewart, president and CEO of Lakeland. “Our thanks to New Holland for ensuring our students have access to the latest equipment and technology. We’re proud to showcase New Holland’s products to the people who will be at the forefront of Canada’s agricultural industry for decades to come.”
 
As part of their second year of studies, animal science technology and crop technology students manage commercial-scale crop, livestock and ag research enterprises. Students work together to make decisions that are applied to the Student-Managed Farm – Powered by New Holland. With access to modern ag facilities and equipment, purebred and commercial beef cattle, dairy cattle and bison, plus more than 3,000 acres of crop and pasture land at the Vermilion campus in eastern Alberta, the real world comes to Lakeland’s ag students before they graduate. 
 
“This partnership allows us to coach our students in real-life scenarios, outlining the decision-making process and allowing them the opportunity to develop industry relationships,” says Geoff Brown, dean of agricultural sciences and environmental sciences at Lakeland.
 
Brown thanked both New Holland Agriculture and Webb’s Machinery, the local New Holland dealer, for their expertise and support. “They are active partners in educating students on the latest advancements in equipment and technology,” he says.  
 
In addition to equipment, New Holland is contributing $450,000 to further agriculture technology programs. Of this amount, $150,000 will be used immediately towards Lakeland’s Agriculture Technology Centre, which will officially open this fall. These funds will help develop the new bachelor of agriculture technology curriculum, support research projects, and provide technology and materials for the labs. The remaining $30,000 annual contribution will support ag technology initiatives at Lakeland. In recognition of this support, a lab in the Agriculture Technology Centre will be named Agriculture Technology Lab – Powered by New Holland.
 
New Holland also provides student awards from an endowment fund created early in the partnership.
 
The renewal of this partnership was finalized as Lakeland closed Leading. Learning. The Lakeland Campaign. This $11-million fundraising campaign ensures the problem solvers, innovators, leaders, and hard workers continue to benefit from the highest quality education, leadership, and research opportunities. The campaign concluded June 30 and a final total will be announced in August. 
 
Photos: Top - Lakeland College second-year animal science technology and crop technology students manage commercial-scale crop, livestock and ag research enterprises on the Student-Managed Farm – Powered by New Holland (SMF). Bottom - New Holland will continue to provide equipment to Lakeland to be used on the SMF, as well as for college-wide grounds maintenance plus applied research and other programming initiatives.