Business

Business Administration: Marketing Major Courses

Location

Lloydminster

Credential

Diploma

Program Length

2 years

Online option: 1st year 10 common business courses.

In year 1 you will choose one 3-credit elective. In year 2 you'll choose three 3-credit electives. The academic advisor will work with you to match your interests with the course schedule.

In the meantime, check out your options on the business electives page.

Year 1 required courses

AC 130 Accounting I - 3 credits

AC130 and AC230 introduce the concepts and applications of financial accounting. Topics in AC130 - Accounting I include accounting concepts and principles, the recording process, preparing financial statements, internal control, cash and receivables. Prerequisites: Grade XII Math or equivalent. Co-requisites: None

AC 230 Accounting II - 3 credits

AC230 is a continuation of AC130. Topics included in AC230 - Accounting II are: inventories; capital assets; current liabilities; owner's equity in partnerships and corporations; analyzing financial statements; and the statement of cash flows. Emphasis is placed on problem solving and application of financial accounting to real life situations. It also provides students with experience in maintaining a manual accounting system. Prerequisites: AC 130. Co-requisites: None

BA 120 Organizational Behaviour - 3 credits

This course looks at the behaviour of individuals and groups in organizational settings in terms of various theories and models, and examines how such behaviour can be modified to improve organizational efficiency and effectiveness. Case studies, exercises, and role-plays drawn from real life are used to illustrate the principles involved. Pre/co-requisites: None

CO 131 Communications I - 3 credits

This course offers an opportunity for business students to improve their business communication skills. The course covers a broad spectrum of writing skills and business messages. Emphasis in this course is on writing and formatting a variety of business documents—emails, letters, memos, proposals, and instructions/procedures. Prerequisite: Grade 12 English or equivalent. Co-requisites: None

CO 231 Communications II - 3 credits

This course offers an opportunity for business students to improve their skills in two specific areas: written and oral communication. The written component of this course requires students to learn the fundamentals of report writing. The oral component of this course utilizes different multimedia technologies to hone the students’ oral presentation skills. Upon completion of this course, students will have mastered the technical skills required for effective written and oral business communication skills. Prerequisite: CO 131. Co-requisites: None

CU 248 Business Computer Applications - 3 credits

This course covers a combination of the following computer applications: file management (Windows), word processing (Word), spreadsheets (Excel), presentations (PowerPoint) and using relational databases (MS Access). More depth and application of topics follow overviews of each individual application. Business topics are stressed in examples used. Pre/co-requisites: None

EC 111 Microeconomics - 3 credits

Microeconomics deals with the choices we make under conditions of scarcity. The study of economics introduces students to analytical and problem-solving techniques that can be applied to consumer behaviour, managerial and production decisions, market structures, and the price mechanism. This knowledge enables better decisions in business, private, and public life. Prerequisite: Grade XII Math or equivalent. Corequisites: none.

MA 101 Business Mathematics - 3 credits

Solving practical financial and mathematical problems encountered in the business world is the focus of this course. It reviews the mathematics of ratios, percentage, and basic algebra and their applications to business problems. The principle of the time value of money is covered in depth with its important applications to finance, investments and capital budgeting. Use of financial calculators is emphasized throughout. Prerequisites: Grade XII Math or equivalent. Co-requisites: None

MK 170 Marketing Principles - 3 credits

This course is designed to develop knowledge and understanding of marketing techniques. It includes analysis of marketing operations, product assortment, price structure, channel of distribution, and promotion of goods and services. Pre/co-requisites: None

Business Elective - 3 credits

A minimum of 3 elective credits in Business Administration courses must be taken in year 1.

Year 2 required courses

BA 250 E-commerce - 3 credits

This course looks at E-commerce from a managerial perspective. Topics include an introduction to the intranet and extranet technologies, retailing (Business-to-Consumer, Business-to-Business, payment systems, corporate strategy, public policy, and global and ethical issues.

Prerequisite: CU 248. Co-requisites: None

EC 211 Macroeconomics - 3 credits

Macroeconomics extends the principles learned in microeconomics to the national economy. Students will first learn how the health of the economy is measured using gross domestic product (GDP), inflation, and employment. Then they will be introduced to how business cycles, money and banking inform the monetary and fiscal policy that guides the maintenance of a healthy, growing, and prosperous country. Prerequisite: Grade XII Math or equivalent. Corequisites: none.

LA 180 Business Law - 3 credits

This course introduces essential concepts in business law and the judicial system. LA 180 focuses on current developments in business law, the increasing importance of information technology, the internet, intellectual property, and legal issues concerning small businesses. Topics covered include the law of contract, the legal and practical structure of business organizations, agency and vicarious liability, the law of limitations, the law of negligence, and an overview of the legal system in Canada.

Pre/co-requisites: none

MK 210 Consumer Behaviour - 3 credits

This course examines how different consumer segments make decisions about how to spend their money. To effectively employ the marketing concept, marketing practitioners must understand consumer behaviour concepts and theories. This course covers the exchange process involved in acquiring, consuming, and disposing of goods, services, experiences, and ideas. Prerequisite: MK 170. Co-requisites: None

MK 211 Global Marketing - 3 credits

This course is a comprehensive study of marketing in an international context. Topics covered in this course include the export process, licensing, joint ventures, culture, product adaption, international distribution, and the international political and legal environment. Prerequisite: MK 170. Co-requisites: None

MK 223 Advertising & Promotions - 3 credits

This course is designed to give students the opportunity to use the advertising and promotional techniques learned in MK 170 in a practical hands-on way. Topics range from the role of advertising to the creative aspects of developing and presenting various promotional vehicles in their completed form. Prerequisite: MK 170. Co-requisites: None

MK 230 Market Research - 3 credits

This is an introductory course in marketing research. The course includes an experimental approach to the learning of techniques of marketing research. Course content includes research designs, data collection instruments, sample designs, types of analysis, and research reporting. Prerequisites: MK 170. Co-requisites: None

Business Electives - 9 credits

A minimum of 9 elective credits (3 courses) in Business Administration must be taken in year 2.

You'll work with the academic advisor to choose the best options for you. In the meantime, check out the business electives.