Business Administration Marketing Major

Stimulating and fast-paced, marketing is a career that could take you anywhere. Marketing jobs are wherever ideas, products, or services are sold.

Start on that path by taking core subjects that build your business skills and knowledge. Then, you’ll shift focus to specialized marketing courses including:

• e-commerce
• consumer behaviour
• global marketing
• marketing research

Add more real-world experience by choosing our optional 16-week co-op placement. It runs between your first and second year. You’ll practice what you learned, while developing networks and expanding your experience.

When you graduate, you’ll be prepared to work in marketing, sales, and communications. More specifically, you could be part of advertising, social media, public relations, or corporate communication teams.

Spend another year at Lakeland and add a second major. Or stay 2 years and earn a Bachelor of Commerce.